RNIB - Joy Makers

It’s not every day Santa himself picks up his pen (his finest, peacock-feather quill) and writes to supporters. But it’s happening. Operation Joy Maker is afoot, and Santa’s writing personal invites to every friend of RNIB - will they accept, join in the mission to deliver his magic letters, and light up children’s Christmases with joy?

We were briefed with RNIB’s Christmas Warm campaign. Joy Makers is a pack bursting with joy and warmth. It’s the chance to fill children’s Christmases with magic. And put children like Rhiannon and Aadam at the heart of the fun, as they read (multi-award winning) accessible magic Letters from Santa, that remind them they’re always included in the joy of Christmas. This incredible and innovative campaign is in its 3rd year.

Read more about it here