adidas - Her Three Lines

Young girls are abandoning sport at a greater rate than ever before with 50% of girls stopping playing individual and competitive sports, at twice the rate of boys. So, Adidas is encouraging young girls to stay in sport.

We found that girls drop out of sport because they don’t see a future in it. They prefer to concentrate on other areas that they feel they excel in such as; education and socialising with friends. Encouraging girls to tell stories of their own sporting experiences, has developed their own skill set. 

https://www.dandad.org/awards/new-blood/2019/adidas/3555/her-three-lines/