Formula 1 - A Season of Stories at Speed
Formula 1 wanted to bring fans back to the heart of the sport. Lead by eye-catching headers and crafted copy, this exciting communication campaign brings weekly updates, news, articles and more to the fans who love Formula 1 through carefully constructed and punchy emails. Formula 1 moves at a fast pace and so does the newsletter. There’s always something new. From brief to completed work - we sent out to 4 million plus subscribers every Friday.
Credits:
Creative Partner: Jonas Pollard
Agency: Ogilvy UK
REVOLUTION
Was that real life? The season to end all seasons came down to that last lap. The. Last. Lap. While King Max hosts the biggest party Milton Keynes has ever seen. Lewis can take comfort blocking a double Red Bull. Mercedes bagged their eighth Constructors. But the big boys better watch their rear wings. Why? Two words: Ferrari. McLaren. Anything else? Six different winners. 13 drivers spraying bubbly. And so much more it wouldn’t fit in another 72 emails. Epic.
ON THE MARK
That. Last. Lap. 2021 was like no other. Lewis and Max. Max and Lewis. Edge-of-your-seat drama from start to finish. But 2022 brings new cars and new drivers. The playing field is levelled. Or is it? Can McLaren and Ferrari leap ahead? What will Zhou do? Albon is back. Miami is go. It's all to play for as we dive head- first into 2022...
RISING STARS
F2 tearaways. Karting kings. A new year brings new talent to the track. Zhou Guanyu joins the giants. But what about the young guns desperate to tear up the tracks? Spead machine Oscar Piastri. W Series champ Jamie Chadwick. Karting ace Ugo Ugochukwu. Not to mention Arthur Leclerc (brother of Charles). Will they rise to the greatness of recent grads?